How To Choose The Right Colors For Your Brand | Phil Pallen

How to Choose Your Personal Brands Color | Phil Pallen

#philpallen #brandcolors #personalbrandcolors

When there are millions of colors, how on earth are we supposed to choose just a handful for our personal brand? In today’s video, I’m going to help you choose color for your personal brand. Some considerations include understanding the brand—what kind of brand is it and what’s appropriate—as well as competition. Who else is out there doing what you do? How can your brand color help you stand out from the competition? Also think about the brand experience, the brand's content, and any limitations that might exist, such as physical printing constraints or costs. Consider brand psychology—feelings and emotions that certain colors evoke—and finally, be aware of cultural traditions, stereotypes and connotations, trends, fashion and personal preferences. Lots to think about, but I hope this video will help you make some decisions!

Phil Pallen builds brands for TV personalities, experts and businesses. You've seen his clients making deals on Shark Tank, advising country leaders, winning a Nobel Peace Prize, and changing lives with an incredible business idea. Based in LA, Phil is often featured by media outlets like Entertainment Tonight Arabic, Access Hollywood, and The Daily Mail, and speaks at conferences around the globe.

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