In my book David and Goliath, How Independent Retailers Can Take on the Giants and Win, I speak about how to create a compelling message so that your customers will sit up and take notice. In this video, I’ll share a few examples of great messages from history and why it’s so important for you to create your own compelling message and in my next video I’ll show you how to craft a compelling message that will help you to be heard and noticed in this noisy and crowded marketplace.
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