The 1973 follow-up singles "Could It Be I'm Falling in Love" (led by Smith and Wynne), which was another million-seller,[12] "One of a Kind (Love Affair)" (led by Wynne), and "Ghetto Child" (led by Fambrough and Wynne) cemented the group's reputation, as well as further that of Bell, a noted Philly soul producer. Following their Atlantic successes, Motown also issued a "Best of the Spinners" LP which featured selections from their Motown/V.I.P. recordings. They also remixed and reissued the 1970 B-side "Together We Can Make Such Sweet Music" (led by Smith, originally co-led by Cameron) as a 1973 A-side. In the midst of their Atlantic hits, it crawled to number 91 in the US
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The Bobby Smith-led "I'll Be Around", their first top ten hit, was actually the B-side of their first Atlantic single, (the Fambrough and Wynne-led) "How Could I Let You Get Away". Radio airplay for the B-side led Atlantic to flip the single over, with "I'll Be Around" hitting number 3 and "How Could I Let You Get Away" reaching number 77. "I'll Be Around" was also the Spinners' first million-selling hit single. It was awarded a gold disc by the RIAA on October 30, 1972
The group's 1974 follow-up album, Mighty Love, featured three Top 20 hits, "I'm Coming Home", "Love Don't Love Nobody", and the title track. Their biggest hit of the year, however, was a collaboration with Dionne Warwick, "Then Came You" (led by Smith, Warwick, and Wynne), which hit number one on the Billboard Hot 100, becoming each act's first chart-topping "Pop" hit. The song also reached the Top 3 of Billboard′s R&B and Easy Listening charts.
The Spinners hit the Top 10 twice in the next two years with the Smith and Jackson-led "They Just Can't Stop It (The Games People Play)" (Billboard number 5) and the Wynne-led "The Rubberband Man" (Billboard number 2). "Games People Play" featured guest vocalist Evette L. Benton[13] (though producer Bell disputed this in a UK-based interview, claiming Evette's line was actually group member Henry Fambrough – his voice sped up),[14] and led to the nickname "Mister 12:45" for bass singer Jackson, after his signature vocal line on the song.

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