Business Policy & Formulation of Functional Strategy | CS Executive - Prof: Venkitakrishnan

In this chapter Business Policy & Formulation of Functional Strategy, Prof: Venkitakrishnan speaks about the Framework of Strategic Management, how organizations adapt to each element of Business Environment and creates its own space. Further narrates the definitions of Mission, Vision, Strategy & Goals/Objectives. The Definition of Vision Statement, its importance, Features, Purpose, points to be noted while making/writing vision statements and also narrates them with the examples from Corporate Vision Statements.

In this chapter Business Policy & Formulation of Functional Strategy, Prof: Venkitakrishnan speaks in this video about the definition of Mission Statement, general principles that could bear in mind for its formulation, relevance of Mission Statement for Corporates, examples of Mission Statements from Corporates. Further, compare the Vision and Mission Statement with specific parameters.

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