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Propeller ads is one of the biggest push traffic networks available. They offer multiple paid traffic types and reach around 1 billion users with top-performing ad formats. Within this are 350 million people within the push notification network alone. When targeting these traffic types it can get a little confusing on what type of traffic to buy. There are multiple options to choose from like high, med, and low traffic. With these traffic options, you can also choose between broker traffic and premium traffic options.
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When it comes to choosing which traffic option is better for you it is important to know the differences between them. High traffic is traffic that is new to the network hasn't been shown a lot of push notification ads and has a high CTR, Medium traffic has been on the network for around 7 days has seen some push notifications already and the ctr has gone down some, lastly there is low traffic which has been on the network sometime now and is more used to seeing these push notifications pop up which has resulted in a lower ctr. When it comes to premium traffic we haven't seen to much difference in premium but we are continuing to test and find out if it is worth it or not and as for broker traffic this is traffic from other sources that propeller ads don't have too much data on currently.
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