Come on Redbull! Get your shit together and help a little here to limit your footprint in our environment! And don't come up with that bullshit of just placing a "PLEASE recycle" logo on your can considering it a job "well done"! (Coca-Cola has been there before and maybe some marketing Exec found it pure genius, but in real life, strangely enough, that does not help...)
HELP EDUCATE PEOPLE TO PUT THEIR EMPTY REDUBLL CANS IN THE RIGHT PLACE! And I'm not even asking you to embrace the uninspiring lethargic blob of our current green washing culture (that mentions ecology and global warming with a condescending tone, and move on with their life waiting for others to change something). Keep to your values! Have people dunk their trash in basketball nets, kick flip it to the next trashbin, make 3 saltos while slurping a full can before recycling it at the back of a burning monster truck, I don't care, but please do something!
Your marketing strategy is reaching out to a lot of folks that have bad habits! And although you probably would like to ignore that part, since you enjoy the financial reward of promoting your product in our societies, let me remind you that it is then also part of your social obligation to educate and responsibilize your consumers! Challenge them! Incentivise them!
Note that I'm not just a nagging bitch sitting on his ass waiting for others to do something. I'm happy to help. I have already started actually... Now your turn! That's only fair...
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