S4:E7 | 2019 Marketing Budget Study Reveals Accounting Marketing Trends For Firms | AAMplify!

Lauren Clemmer, executive director of the Association for Accounting Marketing (AAM), and Lee Frederiksen, Ph.D, managing partner at Hinge Research Institute, discuss the findings of the 2019 Marketing Budget Benchmark Study. The bi-annual survey is designed to provide accounting marketing professionals, firm leaders and business developers with the insight needed to determine whether your CPA firm's existing marketing strategy is effective - particularly when compared to the marketing efforts of firms that are similar to yours in size or location.

During this episode of AAMplify!, you will learn:
* How high-growth accounting firms are spending their marketing dollars.
* What low-growth accounting firms are spending their marketing budget on.
* How your CPA firm's marketing budget spend might just be a direct reflection of your firm's growth rate.

To learn more about the 2019 Marketing Budget Study, download the executive summary here --

To download the full report, visit this web page --

To learn more about the Association for Accounting Marketing, visit our website at
You can also get free insight that will help you market your accounting firm, when you visit the association's blog here --

Interested in becoming a member of the Association for Accounting Marketing? AAM offers a ton of great tools designed to make marketing for accountants easy. Learn more -

Check out our calendar of upcoming events -

What are you thoughts about the findings of this year's survey?? Comment below!

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