Blue Fountain Media’s Dan Drapeau, on Headless Architecture and Personalization | Velocitize Talks

Omnichannel marketing “is as relevant as it’s ever been” but it’s evolving into a more customer-centric experience, said Dan Drapeau, head of technology for marketing agency Blue Fountain Media. Designers are breaking solutions out of the constraints of any particular website or platform to reach the consumer in a more personalized manner, he told Velocitize Talks.

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