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The different value propositions: online versus traditional real estate agency service

The different value propositions: online versus traditional real estate agency service Not unlike most industries, the issue of digitisation is causing debate in the property sector. New players are offering a predominantly online service that is based on a lower, fixed-fee, yet the traditional commission-based model, characterised by a high degree of personalised service, continues to thrive.

One expert who believes that both offerings should co-exist is Anthony Stroebel, Head of Strategy for the Pam Golding Property Group -  and in this 04:21 minute video, he offers four things to consider when making the choice between an online or traditional estate agent or searching for a property for sale.

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