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13) Cost-Benefit Analysis of Expertise, Mastery and Distinction

13) Cost-Benefit Analysis of Expertise, Mastery and Distinction This is the 13th video of 31, from a Udemy course, called Producing High-Performance Video Content; The GPS to loyal audiences; 4 essential mechanisms which I created and released in June of 2017.

At the time of putting these on YouTube, 9,100 students had enrolled in my course.

Question: What is the ultimate purpose of creating video content? When it’s all said and done and boiled down to its key element, why do: entrepreneurs, YouTubers, business owners, coaches, authors, motivational speakers, performers and anyone else for that matter, create video content?

Hi, I’m Luc Bouchard, and I have produced well over 500 videos (the bulk of which are on YouTube), and I firmly believe that there is only one reason why anyone markets themselves with the power of video and that is to Influence Behavior. By having your audience click like, share your content, subscribe to your YouTube channel, download a document or buying a service or a product from you; are all outcomes of influencing your viewer’s behaviors.

So, I have another question: If the creation and production of video content to Influence Behavior, how exactly do you do that? What are the necessary mechanisms in a video to have someone: like, share, subscribe, download or purchase a service or a product? In my course: Producing High-Performance Video Content: The GPS to loyal audiences; 4 essential mechanisms, I answer just that question.

If you would like to know how to Influence your audiences Behaviours and build a loyal fan base, then watch these videos now.

Course Rationale:
I decided to put my course: Producing High-Performance Video Content on Udemy because of all the course about making videos which are offered by them, none dealt with all the “video making the moving parts,” as I have in mine, which has over three hours of video content in it. I’m very proud of my course, and it took far longer to create than I had anticipated, but I’m very happy that I’ve finished it and it is now accessible to anyone who wishes to enroll in it.

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