Many business owners are trying to do too much on social media.

Many entrepreneurs are using social media in the wrong ways. I find it often leads to burnout and a huge waste of time. It can be challenging for many people (especially introverts) to manage their energy properly. It can be a great tool if you are using it effectively. What you have to have first is a solid business foundation. If you don’t have that, your social media content is just a waste of your precious resources. This week we had a great discussion about the benefits and challenges of social media in the Women in the Business Arena podcast.

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