Everyone loves video! It’s fun, easy, and incredibly beneficial to your marketing strategy. But targeting video content for each stage of your buyer’s journey matters more than you think.
Let’s say you’re ready to buy. You’re not looking for a brand intro video, you’ve made your choice.
But you may want a demo video showing easy hacks for assembling your new product.
Speaking to your audience at every stage will give you a video strategy that will boost your sales, increase your conversions, and deliver a better experience to your customers.
This blog will review several types of video that are effective during each stage of the buyer’s journey and beyond. The more you engage at each step along the way, the better!
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